Balancing User Experience, Privacy, and Security. The Consumer Identity World Tour is the place where you get input for your perfect CIAM Strategy. Learn more about Privacy by Design, Consent Life Cycle Management and the needs of your customers. Get to know how to secure their personal information in a strategic and user-friendly way.
In a consumer-driven world, companies have the task to see things from the customer’s perspective. Customer experience is king and delivering an incredible experience through a bespoke, tailored and relevant communication is everything. This leads to the fact that the collaboration of Marketing and IT becomes more and more important. MarTech, Marketing Automation, and AI are on there way and here to stay. Therefore, most of all Marketing Executives will need to wrap themselves around the customer lifecycle and blend the art of engagement, the science of data, and the power of technology to create digital ecosystems that connect at every touch point. Nevertheless, the EU General Data Protection Regulation is here now. What has changed, are you compliant and what are the next steps?
With so many different data sources, Customer Identity & Access Management (CIAM) needs to be secure, clear and user-friendly at the same time. That is why the combination of Identity & Access Management and Customer Relationship Management continues to be a core element of any digital business.
More than ever, the challenge is to offer user-friendly login procedures via social media accounts, passwords or biometric devices while securing and respecting personal data at the same time. This combination must be taken seriously to provide a smooth Customer Experience (CX) and to guarantee that every consumer is able to control the access to his personal information.
At the Consumer Identity World, you will learn how to satisfy your customers by Delivering highly personal, and very compelling experiences to smart mobile devices, smart systems, cars, utilities and more.
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