Managing Director, Behavioral Science Lab
Christian Goy is the co-founder and managing director of the Behavioral Science Lab. No one combines science, art, skill and passion quite like Christian. He has the curiosity of an anthropologist, the eye of a designer, the ear of a storyteller and the heart of a champion. A native of Germany, Christian earned a scholarship to Illinois State University, where he became the NCAA Division One Indoor Mile Champion in 2002. In 2004, he nearly qualified for the Summer Olympic Games. He holds a BA in management and organization as well as an MBA with a focus in marketing. He is fluent in English and German and, as he says, ‘adequate’ in Russian and Mandarin. Since 2009, Christian has served on the board of the Gazelle Foundation and directed all marketing communications. In that time, the Foundation has provided over 20,000 villagers in Burundi with fresh water for life. Today, Christian is rethinking marketing and insights, by developing with his team behavioral economics research tools that are used for multiple marketing and business applications.
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