Charlie Ballard

Director of Customer Insights, TripAdvisor

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Charlie began working with consumer data at Forrester Research in Boston just in time to witness the dotcom crash of 2001, before switching to lead agency measurement and analytics with multiple global clients including General Motors, American Express, AT&T, BT, Fidelity and Comcast. After receiving his MBA in 2012 at ESADE Business School in Barcelona, Charlie joined BT’s MBA Leadership Programme as an internal consultant before most recently moving to TripAdvisor in 2013 in his current role of Director of Customer Insights. Now based out of London, Charlie today works to help TripAdvisor and its clients make the most of all available forms of travel research, using TripAdvisor’s own data to help the world’s largest travel companies stay current with global traveller trends.

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