Gael Decoudu

Head of Data Science & Digital Analytics, Shop Direct

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With 15+ years of experience in leading Data Science and analytics in multiple industries and countries, Gael is now responsible for data analytics within Shop direct and has lead a team of 30. He provides strategic direction on how to best leverage the data they own and is currently heading up an internal training programme to increase data skill levels across the company. On a journey to make ShopDirect one of the world analytical powerhouses, Gael has started to include linking with the academic world, having a nurturing environment for analysts of all levels, strong processes and delivering on world class analytical projects in helping shape the business.

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